Thursday, October 28, 2010

my revisions

in my first flyer (with the two boxes) i mostly changed the bottom section because i still really like the top, with the picture and the title and the little bit of text. i moved the boxes around because someone told me it was hard to know where to start reading. so i moved the condensed the three sections of text into one section and placed it right under the photo in the upper left corner so it'd be obvious to start there. i wanted all of the top stuff to be seen as one element, so after that top section, the eye moves to the block of text, and then on to the two boxes.

i was told that my second flyer (with danceworks across the center) was hard to understand because everything had equal weight. again, i condensed the text on the right side and spread it across the bottom, and moved the times up to the right corner under the picture. i also removed the stripe because i thought it looked too much like a racing stripe.

the final flyer has turned in to my favorite, which is kinda cool because i made it at the last second just to have a third version! i was told that the white box of text was competing with the black boxes and the picture, so i manipulated the picture to make it whiter and deleted the black boxes. i was also told that the "trapped white space" was distracting. i had trouble fixing that problem because if i left open space it was distracting, but if i made the text boxes bigger it all had equal weight. i'm really happy with this revision, the only part that's still kinda bothering me is the dates and times, but i do think they complete the visual path nicely.

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